JAC Motors, the number one commercial vehicle brand in China, has reaffirmed its plan to build a strong global brand by launching and implementing a new brand upgrade strategy which will be focused on three key areas. The three key areas will include technological innovation on products upgrade, exports and enhanced collaboration within the auto industry.

In Oman, the JAC three and four tonne light-duty trucks are available exclusively at Towell Auto Centre (TAC).

A senior spokesperson from TAC said, “JAC’s brand upgrade strategy is very smart, innovative and comprehensive. It focusses on customer needs, product development, enhanced exports to strategic markets and key demographics. Its global Business model was very effective last year and with this new strategy, the growth is surely to increase over the coming years.

“The company has been performing excellently both within China and outside. JAC Motors has held the best China light-duty trucks exporting position for 14 consecutive years; it has gained foothold in the South American market and is set to enter new markets such as Australia and New Zealand. JAC assembly lines and factories are under construction in different parts of the globe such as Kazakhstan, Algeria, Iran, Vietnam and Paraguay.

“In Oman, JAC trucks are reliable workhorses for several SMEs and because of their quality and value, they are winning more and more customer admiration. We are proud to be associated with this brand that stands for enhancing Energy Efficiency, Green Technology and Safety with Intelligent Design.”

JAC Motors light-duty trucks are equipped with superior technologies and advanced products R&D system and offer a powerful combination of efficiency, capability and reliability. The four tonne trucks are powered by world-class independent technology diesel engines that give impressive fuel efficiency, environmental performance and ultimate safety. They are equipped with water tanks, refrigerated storage, strong load capacity and many other features that make them an ideal vehicle for different business types.

People in the fruits and vegetable sector, construction and transportation and farming industry are particularly appreciative of the truck’s performance, sturdiness and durability.

Officially known as Jianghuai Automobile Co Ltd, JAC Motors was established in 1964 and has been listed in Shanghai Stock Exchange since 2001. Today, JAC Motors is the number one commercial vehicle brand in China, selling passenger and commercial vehicles to over 100 countries worldwide.