Recently, Brand Finance, a British independent brand valuation and strategy consultancy, released TYRES 10 2020 RANKING, Linglong Tire was successfully on this list as the only Chinese tire brand.
As Brand Finance said in its report, Linglong Tire brand value is now US$760 million and they achieved a AA- brand rating, a 68 BSI score. Linglong managed to increase its overseas sales over the last few years driving company growth. Overseas sales rose from 0.5% in 2014 to more than 25% today with increasing familiarity gained in key European markets thanks to sponsorship activities with Juventus, a relationship that has been extended to 2020 and VfL Wolfsburg, where the brand became sleeve sponsor.
Founded in 1996, Brand Finance is the world’s leading independent brand valuation and strategy consultancy. David Haigh, CEO of Brand Finance, participated in setting ISO standards for brand valuation. It released various brand valuation reports annually.
For many years, Linglong's brand value has been continuously increasing through the company's rising sales growth, expanding scale, and improving brand awareness. Linglong's ranking in this list is the demonstration that Linglong has started its competition with world-class tire brands!